Leap, a Retail-as-a-Service company, works with direct to consumer brands like Bad Birdie and Mack Weldon to open and run fully branded retail stores. They were using HubSpot to manage their 2 pipelines (one for brand acquisition and one for real estate). However, their business quickly outgrew Hubspot’s capabilities, so they started using disparate tools and spreadsheets for each department, which led to fragmented reporting and communication gaps.
Leap's Tech Stack
Skydog implemented Salesforce as a tailored solution for Leap, by developing a custom architecture designed to match Leap's business model and processes. Integrated with third-party tools like Ironclad, HubSpot (for marketing), and Outreach, Salesforce served as the single source of truth and main workspace for many business units, including sales, marketing, finance, store operations, and real estate.
Following implementation, Leap saw enhanced communication capabilities, seamless approvals workflows, and effortless data sharing. This improved user experience prevented issues stemming from inter-departmental miscommunication. Their team was also able to work proactively rather than reactively with regards to pipeline movement, store openings, and other business changes. Furthermore, executives gained new insights through key reporting and metrics, previously unattainable due to the company's fragmented tech stack.
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