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  • Writer's pictureCorey Schwitz

Seamless HubSpot to Salesforce Migration: The Definitive Guide

Embarking on a CRM migration journey can be a daunting task, especially when it involves a HubSpot to Salesforce migration. As businesses evolve and grow, they increasingly require a CRM system that can adapt to their ever-changing needs while maintaining smooth business operations.

Salesforce, with its robust features and scalability, might just be the perfect fit. But how do you ensure a seamless HubSpot to Salesforce migration, without losing any valuable data or disrupting your daily business processes?

This blog post aims to be your definitive guide, outlining the benefits of migration, comparing DIY migration and professional services, and providing step-by-step instructions and best practices to help you navigate this complex process. So buckle up and let’s dive into the world of CRM migration!

Short Summary

  • Migrating from HubSpot to Salesforce can provide enhanced customization and scalability, but requires careful planning.

  • Consider factors such as the amount of data, complexity of automation, and budget when deciding between DIY or professional services.

  • Make sure you use tools & techniques for a smooth migration plus post-migration best practices like providing employee training & monitoring data accuracy!

Why Migrate from HubSpot to Salesforce?

An image showing the process of HubSpot to Salesforce migration with a flowchart and arrows pointing from HubSpot to Salesforce.

The decision to migrate from HubSpot CRM to Salesforce is often driven by the need for enhanced customization, scalability, and more sophisticated capabilities for growing businesses. Salesforce CRM is an industry leader, offering a wide range of advanced features that can help you streamline your business processes, boost efficiency, and ultimately increase sales opportunities. As one of the most desired CRM systems, the transition from HubSpot to Salesforce can greatly benefit your organization, especially when managing your Salesforce account effectively. By utilizing Salesforce HubSpot integration, you can ensure a seamless transition and make the most of both platforms’ capabilities.

However, the process of migrating data between these two CRM systems can be challenging due to their slightly different record structures. This makes having a thorough understanding of both platforms, including Salesforce CRM, absolutely essential for a successful migration. Moreover, relying solely on CRM vendor’s import tools for HubSpot Salesforce integration might not be the best idea, as they are usually limited to uploading Contacts and Accounts/Companies.

So, how do you ensure a smooth transition without losing any valuable information? By carefully planning the migration, getting your team up to speed on the new system in advance, and mapping out a clear plan to move data and business processes between systems.

Preparing for a Successful Data Migration

Before diving into the actual migration, it’s crucial to prepare your data and business processes. Start by evaluating your CRM options, considering aspects like the volume of data, automation complexity, and budget. Once you’ve chosen your target CRM, it’s time to move your data history, ensuring that your marketing and sales teams can maintain their workflows and customer relationships. To do this, you’ll need to import various Salesforce and HubSpot Objects, such as Accounts, Companies, Attachments, Calls/Tasks, Contacts, Email Messages, Leads, Meetings/Events, Notes, Opportunities, Products, and Users into Salesforce.

Creating a data map is an essential step to ensure a successful Salesforce integration, as it helps you understand where the data should go. Additionally, it’s important to keep your data clean, preventing potential issues during the CRM migration operation and ensuring a smoother process. Testing of exports needs to be conducted to check if your data is fit for migration.Preparing new CRM system for the import is also necessary.

Finally, consider optimizing your CRM during the migration, as the new system could perform even better than the old one. This will not only help you streamline your business operations, but also stimulate marketing efforts and enhance sales.

DIY vs. Professional Services: Choosing the Right Migration Approach

When it comes to choosing between DIY migration and professional services, there’s no one-size-fits-all answer. The right approach depends on factors like the amount of data, the complexity of automation, and your budget. DIY migration might be a more affordable choice for small businesses with straightforward data structures and tight budgets, but it could also be risky and time-consuming if not done correctly. On the other hand, professional services could be a great fit for larger businesses with intricate data structures and more resources.

To help you make an informed decision, let’s delve deeper into the pros and cons of each approach, exploring the benefits and challenges of DIY migration and the expert guidance provided by professional services.

DIY Migration

DIY migration might seem like an attractive option due to its cost-effectiveness, especially for smaller businesses with limited budgets. However, there are several challenges associated with this approach, such as potential difficulties in data mapping and system adjustments. Moreover, if not executed correctly, there’s a risk of data integrity being compromised and difficulties in deleting rows and fields.

Another major challenge with DIY migration is the risk of data loss, which could set your business back if not addressed properly. Dealing with complex source data, testing, and validating the data can also be time-consuming and burdensome. DIY migration might take up to 6 months, so consider whether your business can afford to dedicate that much time and effort to the process.

On the other hand, custom migration services can take care of all the hard work for you, allowing you to focus on getting Salesforce up and running. Weighing the pros and cons of DIY migration, it’s important to evaluate whether your business has the necessary technical expertise and resources to handle the migration process on your own.

Professional Services

For businesses with more complex data structures or those lacking the technical expertise required for a successful migration, professional services might be the ideal solution. These services provide expert guidance and support throughout the migration process, ensuring a seamless transition and minimizing risks.

One of the main advantages of professional services is the personalized migration approach they offer. This includes data cleansing and deduplication, process optimization, and ensuring a smooth migration without any mishaps. A project manager or customer success manager can walk you through the entire HubSpot to Salesforce data migration process, giving you the opportunity to think about fields/properties cleanup, merging of pipelines or processes, automation, and more.

The time it takes to migrate data with a data migration partner varies depending on the complexity of the migration, but it could take anywhere from 2 to 4 weeks. Hiring a company that specializes in data migrations and is well-versed in both HubSpot and Salesforce will not only ensure a smooth transition but also save you a considerable amount of time and effort.

Tools and Techniques for a Smooth Migration

Various tools and techniques are available to help you with your HubSpot to Salesforce migration, ensuring a smooth and successful transition. Self-service wizards offer a user-friendly way to import data and customize mapping fields. These wizards can guide you through the entire migration process, from selecting your existing and desired CRMs to running a free sample migration and evaluating the results.

Custom migration services are another option, offering a more tailored approach to data migration. These services can handle tasks such as:

  • Filtering

  • Moving objects to different objects

  • Merging data

  • De-duplicating

All while maintaining data integrity and minimizing the risk of data loss. Additionally, data cleansing tools like Neverbounce can help you identify invalid, unverified, or catch-all emails, ensuring that your data is clean and up-to-date before migration.

When it comes to de-duplicating data during migration, there are numerous de-duplication tools available that won’t break the bank. It’s essential to choose the right tools and techniques for your specific migration needs, ensuring a seamless transition and the best possible outcome for your business.

Step-by-Step Guide to HubSpot to Salesforce Migration

Now that we’ve covered the benefits, challenges, and tools involved in a HubSpot to Salesforce migration, let’s walk through the step-by-step process. First, head over to the migration wizard and kick off a one-page sample migration. This will give you a taste of the migration process and allow you to evaluate the results before committing to a full migration.

Next, use a self-service wizard to select your existing and desired CRMs, pick the objects you want to migrate, and customize your mapping fields. Once you’ve run a free sample migration and assessed the results, choose a license and proceed with the full migration of your CRM data. Keep in mind that the cost of the full migration will depend on the number of records you’re looking to move.

Throughout the migration process, don’t hesitate to switch up the field mapping and re-run the sample migration as needed. Once the full migration is complete, take the time to review the transferred records and ensure everything is in order before moving on to post-migration best practices.

Post-Migration Best Practices

After the migration is complete, it’s important to focus on post-migration best practices to ensure a successful transition and maximize the benefits of your new Salesforce CRM system. First and foremost, provide ongoing employee training on the new system, ensuring that everyone understands how to use it and can access ongoing support and guidance.

Next, keep a close eye on your data by regularly reviewing it for accuracy and monitoring any changes. Staying up-to-date with your data will help you identify any issues that may arise post-migration and address them promptly, ensuring smooth business operations.

Lastly, consider post-migration system optimization, making adjustments that couldn’t be done before without the data and fixing any issues that arise. This step is crucial for making the most of your new Salesforce CRM system and ensuring that it meets the unique needs of your business.

Common Challenges and Solutions in HubSpot to Salesforce Migration

Despite careful planning and preparation, you may still encounter some common challenges during your HubSpot to Salesforce migration. These include data loss, dealing with complex source data, and the need to keep both CRM systems running simultaneously.

To overcome the challenge of data loss, ensure that you have a thorough understanding of both platforms and pay close attention to the data mapping process. When dealing with complex source data, take the time to carefully map data fields between the two systems, ensuring accuracy and consistency in the transferred data.

Finally, when it comes to running both CRM systems simultaneously, maintain a clear communication channel with your team and ensure that everyone is on the same page. This will help minimize disruptions and allow for a smoother transition from one CRM system to another.


Migrating from HubSpot to Salesforce can be a complex and challenging process, but with careful planning, the right approach, and the appropriate tools and techniques, it’s possible to achieve a seamless transition. By understanding the benefits of migration, weighing the pros and cons of DIY migration vs. professional services, and following a step-by-step guide, you can successfully navigate this journey and reap the rewards of a more advanced and scalable CRM system.

In conclusion, the migration from HubSpot to Salesforce is a crucial step for growing businesses seeking to optimize their marketing and sales processes. By being mindful of the challenges, adopting best practices, and leveraging the right tools and techniques, your business can successfully transition to Salesforce and unlock its full potential.

Frequently Asked Questions

Can you migrate from HubSpot to Salesforce?

Yes, you can migrate from HubSpot to Salesforce. You can either export activities using HubSpot Engagements API or connect your HubSpot account to your new Salesforce account.

Why migrate from HubSpot to Salesforce?

Migrating from HubSpot to Salesforce is the best option when you need to scale your sales program or require custom reporting and automations. It offers far superior functionality than HubSpot and may be more difficult to learn and manage, but it’s worth it for those unique needs.

Salesforce provides a wide range of features that can help you streamline your sales process, including custom reporting, automated workflows, and advanced analytics. It also offers a robust set of tools for managing customer relationships, including lead scoring.

How can I ensure a successful data migration from HubSpot to Salesforce?

Plan your data migration carefully, ensure your team is knowledgeable about the new system, and map out a clear plan for transitioning data and processes between HubSpot and Salesforce for a successful migration.

This will help ensure that the migration is successful and that your team is prepared for the transition. Make sure to document the process and provide training to your team to ensure that everyone is up to speed on the new system.

What are the pros and cons of DIY migration vs. professional services?

DIY migration can save money for small businesses, but is risky and time-consuming.

Professional services offer expert guidance and support to make the transition smoother and reduce risks.

What are some common challenges faced during HubSpot to Salesforce migration?

Data loss, complex source data, and the need to keep both CRM systems running during migration can make the process difficult and challenging.

However, with the right approach and the right tools, it is possible to make the process smoother and more efficient.

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