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  • Writer's pictureSkydog Ops

Salesforce Customization 101: A Comprehensive Guide for Beginners

In an era where efficiency is king, customization is the key to unlocking limitless potential.

Salesforce, a leading CRM platform, offers businesses the opportunity to tailor its features, increasing efficiency and user experience.

Enter Skydog, a provider of comprehensive Salesforce customization services, ready to help your business tap into this potential.

Key Takeaways

  • Salesforce customization offers powerful capabilities to tailor the CRM platform for specific business needs, enabling improved customer view and increased productivity.

  • Skydog provides comprehensive customization services including developing custom rules, bulk data processing, integrating with external solutions & more.

  • Adopting best practices such as understanding platform functionality & working with certified professionals ensures successful Salesforce Customization.

The Power of Salesforce Customization

The power of Salesforce customization lies in its ability to transform the CRM platform to align with specific business processes. It’s about enhancing Salesforce with advanced features through custom software development and coding, going beyond the boundaries of configuration which only involves adjustments within the existing CRM system. Customizing Salesforce can provide a comprehensive customer view, increase productivity, and improve operational efficiency, creating a powerful, adaptable CRM solution that delivers results.

Working with Skydog can make this process smoother and more efficient. Skydog provides a wide range of Salesforce customization services, including:

  • Tailoring the development and modification of system entities to meet diverse business requirements

  • Customizing business rules to enhance your operations

  • Enabling bulk data processing for widespread updates

  • Creating multistep custom processes to streamline complex business workflows

Skydog has got you covered.

Why do companies need to customize Salesforce?

You may ask, what compels companies to customize Salesforce? The answer lies in the unique requirements and objectives of each business. For some, a low adoption rate and user grievances might suggest that the platform isn’t effectively catering to business requirements. In such cases, customization becomes essential. It can involve:

  • Developing custom objects and field levels that align with the company’s business requirements

  • Ensuring the Salesforce customization project effectively addresses user challenges

  • Accommodating required features and tools

  • Eliminating redundant platform features

In fact, businesses dealing with complex sales processes, such as those in the B2B sector, can benefit immensely from Salesforce customization. It can enhance their ability to manage extended sales cycles and multiple stakeholders effectively. Yet, understanding the distinction between Salesforce customization and configuration is vital for deciding the best approach to meet your business needs. In this context, exploring the topic of “salesforce customization vs configuration” can provide valuable insights for organizations.

What Kind of Salesforce Customization Does Skydog Provide?

Skydog goes beyond being a mere Salesforce customization service provider; it acts as a strategic partner aiding businesses to tap into the full potential of Salesforce. They offer a range of services, from developing custom business rules to enabling bulk data processing and creating multistep custom processes. These configurations can be tailored to meet specific business requirements, offering businesses the flexibility and functionality they need to thrive.

Moreover, Skydog’s integration services enable businesses to integrate their Salesforce environment effortlessly with external third-party solutions like ERP, accounting, or online retail platforms.

This enhances functionality and improves business processes beyond default Salesforce functionality.

Besides offering consulting services for implementation and customization, Skydog also provides customized Email communication solutions to boost interaction within the platform, thereby transforming Salesforce from a mere CRM tool into an integral component of your business ecosystem.


One of the customization services that Skydog offers is the development of custom fields. These are designed to enable businesses to effectively monitor and manage specific data points that are essential to their business processes. These can include:

  • Date field

  • Date/Time field

  • Currency field

  • Checkbox field

  • Number field

  • Text field

  • Picklist field

These custom fields can also be accessed and managed through the Salesforce mobile app, ensuring seamless data management on the go, thanks to the Salesforce app builder.

The process for creating custom fields in Salesforce involves using the Schema Builder or the Bulk Object Field Creator App. To manage and edit these fields, users can access Setup, select the specific object housing the field, navigate to Fields, locate the custom field, access its settings, make necessary modifications, and then save the changes. These features contribute to making Salesforce a more adaptable and user-friendly CRM solution.

System Architecture

Custom system architecture is another critical service that Skydog offers. This involves providing structured support for specific business processes and workflows. The advantages of custom system architecture in Salesforce include:

  • Heightened customization

  • Improved automation

  • Increased agility

  • Enhanced control and flexibility

  • A competitive edge

Custom system architecture enhances specific business processes and workflows by utilizing features such as Workflow Rules and platform events. This enables process automation and seamless integration between systems, thereby optimizing operations and increasing efficiency.

When designing custom system architecture, it’s important to consider factors like:

  • Data Compliance

  • Integration

  • Scalability

  • Performance

  • Customization

  • Maintainability

  • User Experience

  • Governance

  • Documentation

  • Training

  • Support

This makes sure the architecture is robust, reliable, and in perfect alignment with the business needs.

Reports & Dashboards

Skydog also specializes in creating custom reports and dashboards, offering personalized analytics on sales, marketing, and customer service performance. A customized dashboard can enhance productivity and efficiency within teams by providing an interactive data representation and a comprehensive overview of business processes.

For instance, within the real estate sector, a customized dashboard can effectively monitor:

  • leads

  • buyers

  • sellers

  • property listings

  • brokers

  • agents

This showcases the platform’s adaptability and capacity to address industry-specific requirements, making Salesforce a truly versatile tool for any business.


Automation is another area where Skydog excels. This involves optimizing tasks and processes to enhance productivity and minimize manual effort. Salesforce automation offers a range of benefits, such as:

  • heightened productivity

  • reduced expenses

  • enhanced efficiency

  • deeper data analysis

Such automation facilitates real-time tracking of pipeline performance, identifying deals at risk, and results in significant time and operational cost savings.

Automation in Salesforce contributes to enhanced productivity by streamlining processes, enabling faster decision-making, increasing efficiency, improving customer interactions, and empowering employees to focus on higher-value tasks. Tasks that can be automated include:

  • Creating a case when a critical ticket arises in a help desk system

  • Generating tickets for new leads

  • Setting up task dependencies for automated project management

  • Utilizing schedule-triggered flows to execute tasks regularly

All these make Salesforce an indispensable tool for modern businesses, as it integrates multiple development tools.

Interface/Page Layouts

Customizing the user interface and page layouts is another crucial aspect of Salesforce customization. This is key to improving user productivity and satisfaction by organizing information intuitively and streamlining workflows. Salesforce UI customization can encompass the integration of corporate colors, logos, and brand style into the interface, enabling the preservation of brand uniformity throughout your tools, and hence enhancing a unified brand identity.

Skydog takes this a step further by improving the Salesforce mobile application by customizing layouts, navigation, and branding, while also adding quick actions. These modifications enhance convenience and user experience, even for complex tasks on the go. This level of customization shows Skydog’s commitment to delivering a user-friendly and efficient Salesforce experience.

Validation Rules

Finally, Skydog also helps businesses implement validation rules in Salesforce. These rules are designed to:

  • Verify that the data entered by a user meets specific criteria before the user is able to save the record

  • Enforce business rules and thwart users from inputting incorrect or incomplete data

  • Uphold data integrity and accuracy

Creating a validation rule in Salesforce involves the following steps:

  1. Navigate to the Object Manager.

  2. Choose the object for the validation rule.

  3. Provide a name for the rule and define the error message.

  4. Specify the criteria for the rule using formula syntax.

  5. Save the rule.

This meticulous process ensures that the data entered into the system is precise, uniform, and aligns with the specified criteria, making Salesforce a reliable and trustworthy platform for any business.

Best Practices for Salesforce Customization

As we explore the realm of Salesforce customization further, it’s key to acknowledge some recommended best practices. These include:

  • Gaining a thorough understanding of its extensive functionality

  • Prioritizing the enhancement of platform advantages

  • Meticulously documenting all customizations to facilitate change tracking and streamline the work for other administrators and developers.

Effective communication and user involvement also play a critical role in the success of Salesforce customization. Here are some key strategies to consider:

  1. Implement structured naming conventions and use proper system terms to ensure clear communication.

  2. Involve end-users in the customization process to comprehend practical needs and ensure that the final product aligns with user expectations.

  3. Establish clearly defined timelines to prevent confusion and facilitate user adaptation to new functionalities.

By following these strategies, businesses can enhance the effectiveness of their Salesforce customization efforts.

Who can customize Salesforce?

A common query is, who can customize Salesforce? The answer largely depends on the level of expertise. Salesforce customization can be carried out by in-house developers, Salesforce administrators, or external Salesforce partners. It is advisable for individuals looking to customize Salesforce to possess a minimum of six months of experience in the role of a Salesforce UX Designer or Salesforce Administrator, in addition to obtaining Salesforce certifications like Salesforce Associate, Salesforce Certified Application Architect, Salesforce Certified Platform App Builder, and Salesforce Developer certification.

In-house developers typically focus on highly specific customizations tailored to internal company requirements, whereas external Salesforce partners like Skydog draw on their extensive experience and industry best practices to provide solutions. This ensures that the customization process is both efficient and effective, allowing businesses to:

  • Get the most out of their Salesforce platform

  • Save time and resources

  • Benefit from expert knowledge and guidance

  • Stay up-to-date with the latest Salesforce features and updates

What’s It Like Working With a Salesforce Partner?

Collaborating with a Salesforce partner, such as Skydog, can be a game-changing experience. Such collaboration provides numerous advantages, such as:

  • A more efficient and expedited implementation process

  • The availability of a team of certified professionals

  • Expertise and assistance in maximizing the effectiveness of Salesforce CRM

  • Improved productivity and streamlined processes for your organization

Skydog ensures customized solutions for businesses by customizing the Salesforce platform to meet their specific requirements. They possess proficiency in change management, training, and user adoption strategies to ensure comprehensive utilization of Salesforce, resulting in enhanced productivity and return on investment. The first step they take is to analyze the customer’s requirements in order to deliver a tailored Salesforce solution that is in line with the customer’s business objectives.

Salesforce customization ensures your Salesforce environment works for your actual needs

Salesforce customization ensures that the platform is optimized for your specific business needs. Customizing Salesforce can greatly enhance business efficiency by:

  • Enhancing data management

  • Streamlining business processes

  • Ensuring seamless integration with other systems

  • Providing the required flexibility and scalability

Salesforce configuration allows businesses to have better control over customer relationships and sales productivity, aligning Salesforce’s environment with business goals and optimizing overall processes, including various salesforce configurations.

Salesforce customization enhances user satisfaction by:

  • Streamlining repetitive tasks

  • Personalizing user experiences with targeted campaigns

  • Enhancing connectivity and customer support features

  • Fostering improved collaboration among teams

  • Providing tailored reporting and data management tools to meet specific user needs, all while considering the salesforce customization cost and the benefits of additional salesforce customizations.

This focus on personalization aids businesses in sealing more deals, surpassing business goals, outshining competitors, and eventually results in increased profitability and overall business success.


In conclusion, Salesforce customization offers businesses the flexibility and adaptability they need to thrive in today’s competitive landscape. Whether it’s enhancing user experience, streamlining business processes, or ensuring data accuracy and consistency, customization can transform your Salesforce platform into an efficient and effective tool for success.

Working with a Salesforce partner like Skydog can help you unlock this potential and set your business on a path to success.


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