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  • Writer's pictureCorey Schwitz

Why Your Sales Team Will Love Working With a Revenue Operations Firm

Sales teams don’t have it easy like they used to, do they?

Competition is fierce. And not just externally, but even among marketing and customer satisfaction teams. Not to mention, leads are growing colder, quicker—weary of all but the cleverest of sales tactics. Even the most loyal consumers are demanding more and more personalization.

Without the right tools, technology, and training, your sales reps might as well be canoeing upstream. Blindfolded. Without a paddle. Sure, it may be possible to keep their head above water, but they’re not going to have a good time.

All metaphors aside, we believe there’s a better way. In fact, we would go so far as to say Revenue Operations (RevOps) firms were built for this exact purpose—equipping salespeople with everything they need to go from doing the doggy paddle to riding the revenue rapids. (Okay, now we’re done with the metaphors.)

So, what exactly is a revenue operations firm? And why will your sales team love working with one?

Empowering your sales team with the right tools and insights

According to one survey, 91% of companies missed their sales quotas in the first half of 2023.

And that’s not a typo. This is the harsh reality facing many sales teams today—a reality that results from unequipped and untrained teams, misaligned goals, and gaps in operational infrastructure.

RevOps firms aim to take control by empowering sales teams with the necessary tools and data they need to navigate these complexities with confidence.

Training and support provided to the sales team

Knowledge is power, and these words ring especially true in the data-driven field of sales. To that end, learning is a priority.

RevOps firms provide customized training programs to your sales team, generally following a three-course framework:

  1. Assessment – Determining the needs of your reps as individuals and as a whole.

  2. Training – Utilizing a tailored approach to upskill key areas, like CRM strategy.

  3. Support – Monitoring progress to inform constructive feedback.

This detailed training process ensures your sales team can fully use the tools and insights available to them. By staying updated on the latest sales technologies and strategies with the help of a firm that offers RevOps as a Service, your team will not only keep up but stay ahead in the competitive sales landscape.

Tailoring technology and tools to meet sales team needs

As the demand on sales teams grows, generic tools tend to fall short. Revenue operations firms understand this. They work closely with sales teams to customize technology solutions that reduce friction—both internally and throughout the customer journey.

A RevOps firm will take the time to understand your existing needs and processes. Then, they’ll tailor tech solutions accordingly, prioritizing your industry’s specifics.

From customizing CRM dashboards to integrating advanced analytics and automation, these solutions ensure that your sales team always has access to the right information at the right time. The result?

Better, faster, and more informed decision-making.

Fostering a collaborative and data-driven culture

Beyond providing tools and training, revenue operations firms play a crucial role in shaping the culture of the organizations they work with—ideally, a culture optimized for sales success.

Without the right tools and processes in place, miscommunications like dropped leads or lost opportunities drive wedges between people and departments. In these situations, a RevOps firm shines as an impartial guide, unifying every part of the company under the banner of boosted revenue.

This dynamic, along with training and tech stacks that facilitate communication, contributes to a more collaborative, data-driven environment.

Encouraging alignment between different departments

  • Sales

  • Marketing

  • Customer Success

When united under a single go-to-market strategy, the success of a sales team is no longer solely dependent on its own efforts but rather as part of a greater whole—a team.

Revenue operations firms facilitate this approach by encouraging open communication and the sharing of insights across departments. Marketing efforts are synced with sales strategies, customer service insights inform sales and marketing, and ultimately, the entire organization is aligned in its pursuit of revenue growth.

Rev up your sales team’s success with Skydog Ops

The support of a revenue operations firm can empower your sales teams to reach their full potential by fostering a culture of collaboration and data-driven decision-making and aligning the entire organization around common goals.

Skydog Ops stands ready to be that partner for your sales team. Our hands-on experts become your trusted advisors, uniquely dedicated to accelerating your sales success with strategic and technological guidance. We’re not just a revenue operations firm—we’re a sales team’s dream come true.

Ready to transform your sales strategy? Contact Skydog Ops below and see for yourself how we can help build brighter, more productive workdays for your entire organization.


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